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Personal Data: To Share or Not To Share?

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We talk a lot about restricting what personal data we share on line, but is that sharing all bad? Tom Fishburne nails the issue with this week’s Marketoonist post.

We’re in a marketing catch-22. Consumers increasingly demand hyper-personalized experiences but are increasingly reluctant to hand over the data needed to make those experiences personalized.

Marketoonist 180618


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